According to a recent study by Pew Research, 90 percent of Americans can now be contacted at any time, anywhere. The cellphone has been the fastest adopted technology in history and now 9 out of 10 Americans can perpetually be one button away from anyone in the world.
While the national average is high, the adoption among the younger generation is almost complete. The most surefire way to reach the younger generation is through the way they interact with the world: mobile technology.
Now almost 6 in 10 American adults have a smartphone. By comparison, 14 percent of American adults owned a smartphone in 2008. This means that you can now reach them through innumerable modes of communication. Constant access to the internet and social media facilitated by the modern marvel known as the smartphone also means constant potential exposure to campaign messaging, if you take advantage of it.
Up 9 percent from 2012, this continues to show the fascinating way our society is moving towards a mobile lifestyle. This rise in mobile computing is quickly rendering the traditional PC obsolete.
The vast quantities of business done on mobile devices is a very recent development and only illustrates further how prominent mobile technology has become.
Mobile technology is allowing for increased flexibility in all areas of life, whether business, shopping, or connecting and communicating with peers. People are now using multiple platforms to achieve their goals in the most efficient and convenient manner possible.
This alone should convince people that mobile technology use is pervasive. When the most popular form of social media is accessed primarily through mobile technology by a group of people numerically equivalent to 60 percent of the United States population, you should be paying attention.
Mobile technology is in full force in 2014 and is the wave of the future. If you want to be effective, you need to grasp this and learn to connect in a modern, mobile environment.