Tuesday, October 19, 2021

Campaigns and organizations in the business of winning elections have little time or money to invest in new methodologies or ways of thinking. However, experiments that try innovative ways of segmenting and contacting the public are necessary to stay current as technology and civic engagement rapidly changes. Market Research Foundation designs and executes experimental contact techniques and uses a scientific evaluation process to determine what cutting-edge techniques are valuable and in which specific circumstances. 

MRF News

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Almost 60% of Iowans Say They Distrust Biden

“As Iowans look increasingly favorably at Trump, President Biden is struggling with one of his lowest favorable ratings on record.” The latest Des Moines Register...
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Democrats Fear a Loss in Virginia Governor Race as GOP Enthusiasm Rises

“A Democratic loss would raise questions about whether the party’s credo of heavy spending, anti-police rhetoric, Critical Race theory, and endless covid-19 mandates are...
lower support for race based language

New Poll Shows More Americans Say Trump is a Better Leader Than Biden

“The mounting issues on all fronts have led to the surprise conclusion that Trump is now seen as good a president as Biden, suggesting...

Generation Z

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Young People Mistrust the Media Wall Street and Big Tech by Huge Margins

Young people mistrust Wall Street, the media, Facebook and Twitter by a margin of well over three to one. A new Harvard Institute of Politics...
Generation Z Foreign Policy

The GOP is Risking Gains with Young Voters by Reverting to a Neo-con Warmongering...

It’s been a week since President Trump’s reelection prospects were significantly diminished due in large part to apparent multi-state technical ‘glitches’ that miraculously seem...
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Trump’s Gains with Minorities and Young Americans are a Bright Light for Conservativism

The presidential election was thrust into chaos last Tuesday night after the mainstream media refused to call four delegate-rich states – Pennsylvania, Nevada, Michigan...

Whitepapers

gen z low desire to go to colle

Can Trump Add First Time Millennial and Gen Z Voters Too?

Last week, Market Research Foundation analyzed the significant impact Non-college Whites could have this November if President Trump continues to add new voters to...

The New Adults: How Generation Z is Shaping Up to be Conservative

What economic, social, political, technological, and lifestyle factors shape and modify the views of a generation? In their carefully researched book Pendulum: How Past...

Presentations

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White Non-College Vote Continues to Rise and Play Pivotal Role in Elections

Market Research Foundation Report – Analysis of 2020 Election Patterns and Roadmap for The Future  Introduction Market Research Foundation was one of the first research organizations...
Presentation - PA MRF Summit page 5

Case Study: Pennsylvania in 2016

MRF conducted two polls in Pennsylvania with the goal of finding a 2016 path to victory; one among non-registered voters and one among lapsed...

Reports

FL immigrants on economic policies

2020 Record Number of Naturalized Citizens are Not Default Democrats

The 2020 electorate includes a record number of naturalized citizens, and Democrats are hoping to flip swing states like Florida and Pennsylvania into their...

Young People Opting Out of College Share a Skepticism of Mainstream Media and the...

Market Research Foundation's spring survey of 1,500 members of Generation Z – young people ages 13 to 23 – explored the social, political, and...