Thursday, May 19, 2022

Campaigns and organizations in the business of winning elections have little time or money to invest in new methodologies or ways of thinking. However, experiments that try innovative ways of segmenting and contacting the public are necessary to stay current as technology and civic engagement rapidly changes. Market Research Foundation designs and executes experimental contact techniques and uses a scientific evaluation process to determine what cutting-edge techniques are valuable and in which specific circumstances. 

MRF News

Market Research Foundation

Trump Approval Rating Higher than Biden’s with Gen Z and Millennials

A string of new polls show President Joe Biden’s approval rating falling by double-digits in the past year with Gen Z and millennials, even...
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Governor DeSantis Approval Rating up 7 Points with Latinos since December

Democrats’ mishandling of the economy and the situation in Ukraine is likely to continue pushing Hispanics toward the right, and this opens an opportunity...
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Trump Leads Biden and all Other Candidates with Hispanics in This 2024 Poll

When asked who they would vote for if the 2024 election were held today, the largest share of Hispanics (20.4%) chose Donald Trump. Former...

Generation Z

Market Research Foundation

Trump Approval Rating Higher than Biden’s with Gen Z and Millennials

A string of new polls show President Joe Biden’s approval rating falling by double-digits in the past year with Gen Z and millennials, even...
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New Hampshire Youth Poll Hints at GOP Opportunities with Young People

Young people strongly favor Republican Governor Chris Sununu over New Hampshire's two Democratic Senators. Democrats have long held that young voters are the future of...
Market Research Foundation

Bad News for Neocons Young People are Largely Unmoved by Globalist Arguments

“New data from the Harvard Youth Poll shows the vast majority of young people have little interest in increasing America’s role in ‘global politics’,...

Whitepapers

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Asian Vote Shifts Toward the GOP in 2020 and 2021 Could Continue with the...

Evidence of a marked Asian shift away from the Democratic Party is beginning to emerge at the same time as Asians substantially increase their...
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Fairfax County Precinct Shifts Prove Trump Paved the Way for Youngkin

“Contrary to what pundits have been saying, Youngkin did not “save” the GOP from Trump, but Trump set in motion significant shifts toward the...

Presentations

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Fairfax County Precinct Shifts Away from Democrats 2021

Market Research Foundation’s analysis of the 2021 Virginia gubernatorial election in Fairfax County demonstrates lower-income and minority voters played a pivotal role in the...
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White Non-College Vote Continues to Rise and Play Pivotal Role in Elections

Market Research Foundation Report – Analysis of 2020 Election Patterns and Roadmap for The Future  Introduction Market Research Foundation was one of the first research organizations...

Reports

Market Research Foundation

2020 Record Number of Naturalized Citizens are Not Default Democrats

The 2020 electorate includes a record number of naturalized citizens, and Democrats are hoping to flip swing states like Florida and Pennsylvania into their...
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Young People Opting Out of College Share a Skepticism of Mainstream Media and the...

Market Research Foundation's spring survey of 1,500 members of Generation Z – young people ages 13 to 23 – explored the social, political, and...