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Campaigns and organizations in the business of winning elections have little time or money to invest in new methodologies or ways of thinking. However, experiments that try innovative ways of segmenting and contacting the public are necessary to stay current as technology and civic engagement rapidly changes. Market Research Foundation designs and executes experimental contact techniques and uses a scientific evaluation process to determine what cutting-edge techniques are valuable and in which specific circumstances.
MRF News
The 2022 Election Obscured Huge Shifts Away from Democrats Compared to 2018
“The left is losing the battle for younger voters and minorities – constituencies that will wield more power in the near future.”
Despite the decisive...
Young Voters Are Quietly Shifting Away from The Democratic Party
“While a large percentage of Zoomers may balk at the Republican label, many have views that place them at odds with the modern Democratic...
GOP Loses Another Key Race by Bleeding More of Their Own Vote
Thank you to Jim Crumley, a good friend of MRF who contributed to this analysis.
Anemic GOP turnout was once again the defining factor...
Generation Z
Young Voters Are Quietly Shifting Away from The Democratic Party
“While a large percentage of Zoomers may balk at the Republican label, many have views that place them at odds with the modern Democratic...
Young Voters Were a Big part of the Red wave in FL – Zoomers...
Exit polls show Democrats lost seven points with Zoomers between 2018 and 2022 and the GOP gained five in an important shift.
Tuesday night’s blowout...
Beware the Establishment Call for Unity
“While the sudden call for unity may be politically convenient to keep the establishment in power, evidence doesn't support that young people want lukewarm...
Whitepapers
Asian Vote Shifts Toward the GOP in 2020 and 2021 Could Continue with the...
Evidence of a marked Asian shift away from the Democratic Party is beginning to emerge at the same time as Asians substantially increase their...
Fairfax County Precinct Shifts Prove Trump Paved the Way for Youngkin
“Contrary to what pundits have been saying, Youngkin did not “save” the GOP from Trump, but Trump set in motion significant shifts toward the...
Presentations
Fairfax County Precinct Shifts Away from Democrats 2021
Market Research Foundation’s analysis of the 2021 Virginia gubernatorial election in Fairfax County demonstrates lower-income and minority voters played a pivotal role in the...
White Non-College Vote Continues to Rise and Play Pivotal Role in Elections
Market Research Foundation Report – Analysis of 2020 Election Patterns and Roadmap for The Future
Introduction
Market Research Foundation was one of the first research organizations...
Reports
2020 Record Number of Naturalized Citizens are Not Default Democrats
The 2020 electorate includes a record number of naturalized citizens, and Democrats are hoping to flip swing states like Florida and Pennsylvania into their...
Young People Opting Out of College Share a Skepticism of Mainstream Media and the...
Market Research Foundation's spring survey of 1,500 members of Generation Z – young people ages 13 to 23 – explored the social, political, and...