Friday, September 24, 2021

Campaigns and organizations in the business of winning elections have little time or money to invest in new methodologies or ways of thinking. However, experiments that try innovative ways of segmenting and contacting the public are necessary to stay current as technology and civic engagement rapidly changes. Market Research Foundation designs and executes experimental contact techniques and uses a scientific evaluation process to determine what cutting-edge techniques are valuable and in which specific circumstances. 

MRF News

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California Recall Election Signals Growing Education Divide and Trouble for Democrats in 2022

“Tuesday’s vote signals that how voters feel about Biden is likely to be highly correlated to their vote choice, and Biden’s approval rating has...

Newsom Survives Recall Election but Trouble is Brewing in California

“Voters eighteen to twenty-nine wanted Newsom recalled 54% to 46%, and Independents favored the recall 55% to 45%.” California voted yesterday to keep Governor Gavin...
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Biden’s Numbers are Terrible but Kamala’s are Even Worse – New Poll

“The numbers are getting worse for Biden with his favorables dropping 5 points in a week.” Market Research Foundation’s recent analysis of the late August...

Generation Z

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Young People Mistrust the Media Wall Street and Big Tech by Huge Margins

Young people mistrust Wall Street, the media, Facebook and Twitter by a margin of well over three to one. A new Harvard Institute of Politics...
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The GOP is Risking Gains with Young Voters by Reverting to a Neo-con Warmongering...

It’s been a week since President Trump’s reelection prospects were significantly diminished due in large part to apparent multi-state technical ‘glitches’ that miraculously seem...
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Trump’s Gains with Minorities and Young Americans are a Bright Light for Conservativism

The presidential election was thrust into chaos last Tuesday night after the mainstream media refused to call four delegate-rich states – Pennsylvania, Nevada, Michigan...

Whitepapers

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Can Trump Add First Time Millennial and Gen Z Voters Too?

Last week, Market Research Foundation analyzed the significant impact Non-college Whites could have this November if President Trump continues to add new voters to...

The New Adults: How Generation Z is Shaping Up to be Conservative

What economic, social, political, technological, and lifestyle factors shape and modify the views of a generation? In their carefully researched book Pendulum: How Past...

Presentations

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White Non-College Vote Continues to Rise and Play Pivotal Role in Elections

Market Research Foundation Report – Analysis of 2020 Election Patterns and Roadmap for The Future  Introduction Market Research Foundation was one of the first research organizations...
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Case Study: Pennsylvania in 2016

MRF conducted two polls in Pennsylvania with the goal of finding a 2016 path to victory; one among non-registered voters and one among lapsed...

Reports

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2020 Record Number of Naturalized Citizens are Not Default Democrats

The 2020 electorate includes a record number of naturalized citizens, and Democrats are hoping to flip swing states like Florida and Pennsylvania into their...

Young People Opting Out of College Share a Skepticism of Mainstream Media and the...

Market Research Foundation's spring survey of 1,500 members of Generation Z – young people ages 13 to 23 – explored the social, political, and...