Wednesday, December 8, 2021

Campaigns and organizations in the business of winning elections have little time or money to invest in new methodologies or ways of thinking. However, experiments that try innovative ways of segmenting and contacting the public are necessary to stay current as technology and civic engagement rapidly changes. Market Research Foundation designs and executes experimental contact techniques and uses a scientific evaluation process to determine what cutting-edge techniques are valuable and in which specific circumstances. 

MRF News

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Biden’s Disapproval Rating Among Independents is up Twenty-Four Points Since January

“Biden’s disapproval rating among Independents has risen twenty-four points since January 2021.” President Biden has lost substantial ground with Independent voters since the beginning of...
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Fairfax County Precinct Shifts Prove Trump Paved the Way for Youngkin

“Contrary to what pundits have been saying, Youngkin did not “save” the GOP from Trump, but Trump set in motion significant shifts toward the...
Market Research Foundation

Virginia Governor’s Race has Important Implications for the Midterms

“You can make the argument that with a campaign plan of linking Youngkin to Trump, McAuliffe shot himself.” – Bill Wilson, MRF Chairman Tuesday’s victory for...

Generation Z

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Young People Mistrust the Media Wall Street and Big Tech by Huge Margins

Young people mistrust Wall Street, the media, Facebook and Twitter by a margin of well over three to one. A new Harvard Institute of Politics...
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The GOP is Risking Gains with Young Voters by Reverting to a Neo-con Warmongering...

It’s been a week since President Trump’s reelection prospects were significantly diminished due in large part to apparent multi-state technical ‘glitches’ that miraculously seem...
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Trump’s Gains with Minorities and Young Americans are a Bright Light for Conservativism

The presidential election was thrust into chaos last Tuesday night after the mainstream media refused to call four delegate-rich states – Pennsylvania, Nevada, Michigan...

Whitepapers

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Fairfax County Precinct Shifts Prove Trump Paved the Way for Youngkin

“Contrary to what pundits have been saying, Youngkin did not “save” the GOP from Trump, but Trump set in motion significant shifts toward the...
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Virginia Gubernatorial Election 2021 Analysis

Republican newcomer Glenn Youngkin beat former Democratic Governor Terry McAuliffe in Tuesday’s Virginia Governor race by over 79,000 votes as of this writing, with...

Presentations

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Fairfax County Precinct Shifts Away from Democrats 2021

Market Research Foundation’s analysis of the 2021 Virginia gubernatorial election in Fairfax County demonstrates lower-income and minority voters played a pivotal role in the...
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White Non-College Vote Continues to Rise and Play Pivotal Role in Elections

Market Research Foundation Report – Analysis of 2020 Election Patterns and Roadmap for The Future  Introduction Market Research Foundation was one of the first research organizations...

Reports

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2020 Record Number of Naturalized Citizens are Not Default Democrats

The 2020 electorate includes a record number of naturalized citizens, and Democrats are hoping to flip swing states like Florida and Pennsylvania into their...
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Young People Opting Out of College Share a Skepticism of Mainstream Media and the...

Market Research Foundation's spring survey of 1,500 members of Generation Z – young people ages 13 to 23 – explored the social, political, and...