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Campaigns and organizations in the business of winning elections have little time or money to invest in new methodologies or ways of thinking. However, experiments that try innovative ways of segmenting and contacting the public are necessary to stay current as technology and civic engagement rapidly changes. Market Research Foundation designs and executes experimental contact techniques and uses a scientific evaluation process to determine what cutting-edge techniques are valuable and in which specific circumstances.
MRF News
New Poll: Majority of Americans Blame Biden Not Trump for Border Crisis
The Biden administration’s lax border policies and promises of amnesty have encouraged huge numbers of illegals to flood the southern border, and drastically increased...
The Left’s Failure to Grasp Why Latinos Backed Trump Will Cost Them Again
The far left’s myopic focus on race and refusal to condemn violence at the hands of leftwing mobs lost them Latino votes. A winning...
Trump-friendly Hispanics Signal Trouble for Democrats in the Midterms
This gradual uptick in Trump support among a group that shifted significantly toward the right between 2016 and 2020 is an early warning to...
Generation Z
The GOP is Risking Gains with Young Voters by Reverting to a Neo-con Warmongering...
It’s been a week since President Trump’s reelection prospects were significantly diminished due in large part to apparent multi-state technical ‘glitches’ that miraculously seem...
Trump’s Gains with Minorities and Young Americans are a Bright Light for Conservativism
The presidential election was thrust into chaos last Tuesday night after the mainstream media refused to call four delegate-rich states – Pennsylvania, Nevada, Michigan...
Of Course the Environment Matters but The Left Just Wants to Punish America
Last week, Market Research Foundation shared our findings on Generation Z’s populist identity and bipartisan support for America First approaches to immigration, foreign policy,...
Whitepapers
Can Trump Add First Time Millennial and Gen Z Voters Too?
Last week, Market Research Foundation analyzed the significant impact Non-college Whites could have this November if President Trump continues to add new voters to...
White Non-College Americans Represent Millions of Untapped Voters in Battleground States
White working-class Americans were the first low propensity group Market Research Foundation recognized as pivotal back in 2013, and in 2016 these White Non-college...
Presentations
Case Study: Pennsylvania in 2016
MRF conducted two polls in Pennsylvania with the goal of finding a 2016 path to victory; one among non-registered voters and one among lapsed...
Reports
2020 Record Number of Naturalized Citizens are Not Default Democrats
The 2020 electorate includes a record number of naturalized citizens, and Democrats are hoping to flip swing states like Florida and Pennsylvania into their...
Young People Opting Out of College Share a Skepticism of Mainstream Media and the...
Market Research Foundation's spring survey of 1,500 members of Generation Z – young people ages 13 to 23 – explored the social, political, and...
Contact Methods and Messages Provide Insight into Voter Participation
In the months leading up to the 2016 Presidential election, Market Research Foundation conducted a series of tests to measure the impact of various...
