Wednesday, December 8, 2021

About Market Research Foundation

Market Research Foundation’s mission is to combine big data and predictive analytics with grassroots contact methods.  Microtargeting through big data has proven to be very efficient but nothing beats the personal touch of grassroots efforts.  We believe combining these two elements gives any marketing or communications campaign the best chance of success.

Campaigns and marketers usually don’t have much time or money to invest in new methodologies or ways of thinking. However, experiments that try innovative ways of segmenting and contacting the public are necessary to stay current as technology and civic engagement rapidly changes. Market Research Foundation designs and executes experimental contact techniques and uses a scientific evaluation process to determine what cutting-edge techniques are valuable and in which specific circumstances.

             Meet Our Board