GenZ

Market Research Foundation was founded in 2013 to provide tangible research on aspects of the political process that are often overlooked by candidates, parties, and mainstream media outlets. We were one of the first non-partisan research groups to pioneer contact methods to reach and turn out First Generation naturalized...

“The left is losing the battle for younger voters and minorities – constituencies that will wield more power in the near future.” Despite the decisive Republican victory some analysts predicted failing to materialize last year, the 2022 election showed a marked shift away from Democrats among core Democratic constituencies compared...

“While a large percentage of Zoomers may balk at the Republican label, many have views that place them at odds with the modern Democratic Party as well.” Cracks continue to emerge in the left’s argument that young voters are Democratic loyalists, and the 2022 midterms cast more doubt on that...

Thank you to Jim Crumley, a good friend of MRF who contributed to this analysis. Anemic GOP turnout was once again the defining factor of another GOP loss with Herschel Walker coming up over 90,000 votes short against Raphael Warnock in the Georgia senate runoff. Much like Kari Lake’s unnecessary...

Low propensity, rural voters are more difficult and expensive to reach, but they are vital for conservatives to continue winning races. Election day “issues” including ballots being denied by machines in Maricopa County may have contributed to Kari Lake’s loss in Arizona, but new analysis shows it was a lack...

Exit polls show Democrats lost seven points with Zoomers between 2018 and 2022 and the GOP gained five in an important shift. Tuesday night’s blowout victory in Florida for Governor Ron DeSantis relied heavily on high Hispanic support and a victory in populous Miami-Dade County, but young voters played a...

“While the sudden call for unity may be politically convenient to keep the establishment in power, evidence doesn't support that young people want lukewarm compromise.” The political establishment is pushing a new narrative that they hope will stymie Americans’ growing list of grievances from double-digit inflation to obscene fuel costs,...

Younger voters may simply be more willing to wield the power of government to combat destructive globalist policies and protect traditional life. New polling shows younger voters may hold liberal views on social justice issues and abortion, but stark gender differences divide Gen Z on these issues. Gen Z prioritizes...

Latino voters say they prefer Democrat control of Congress by just 21 points, a significant decline in support over the past decade. A new NBC News/Telemundo poll shows that despite Latinos favoring Democrat control of Congress, Hispanic support for Democrats has plummeted over the past ten years, while GOP support...

Leftists are finally waking up to the reality that President Biden’s dwindling approval ratings with Hispanics and young voters will likely result in lower support for Democrats and jeopardize their prospects in the midterms. A recent opinion piece in The New Republic warned that young voters are “utterly disillusioned” with...