Monday, December 11, 2023

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Trump Leads Biden and all Other Candidates with Hispanics in This...

When asked who they would vote for if the 2024 election were held today, the largest share of Hispanics (20.4%) chose Donald Trump. Former...
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New Analysis Shows Where Georgia Runoff Opponents Performed Best

All eyes are on Georgia as the January 5th Senate runoff that will decide which party controls the U.S. Senate rapidly approaches. Democrats are...
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Virginia Governor’s Race has Important Implications for the Midterms

“You can make the argument that with a campaign plan of linking Youngkin to Trump, McAuliffe shot himself.” – Bill Wilson, MRF Chairman Tuesday’s victory for...
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Trump Approval Rating Higher than Biden’s with Gen Z and Millennials

A string of new polls show President Joe Biden’s approval rating falling by double-digits in the past year with Gen Z and millennials, even...
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Optimism – What the Mainstream Media is Not Saying About Black...

A new Washington Post-Ipsos poll of Black voters is making headlines, and the mainstream media is running with the absolutely exhausted narrative that 8...

Three Lesser-Discussed Trends to Watch for in the Mid-Terms

Several small trends are beginning to take shape on the political landscape – and if they grow, they represent risks as well as opportunities...
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Yale Study Warns Democrats Critical Race Theory is Counterproductive

Having irrevocably isolated themselves from the white working class, modern leftists have turned to dogmatic race-based politics to close the gap. A recent Yale University...
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If the GOP Loses Georgia it is a Rejection of the...

Democrats and the mainstream media are in celebration over the GOP’s apparent defeat in the two Georgia Senate races, which would effectively hand Democrats...
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Governor DeSantis Approval Rating up 7 Points with Latinos since December

Democrats’ mishandling of the economy and the situation in Ukraine is likely to continue pushing Hispanics toward the right, and this opens an opportunity...
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The Divide Between the Middle Class and Elites is Only Widening...

“As many as a quarter economically driven Biden voters don’t want the Democratic Party in charge anymore.” The divide between the middle class and elites...

Recent Items

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Market Research Foundation 2022 Midterm Voter Participation

Market Research Foundation was founded in 2013 to provide tangible research on aspects of the political process that are often overlooked by candidates, parties, and mainstream media outlets. We were one of the first non-partisan research groups to pioneer contact methods to reach and turn out First Generation naturalized...
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The 2022 Election Obscured Huge Shifts Away from Democrats Compared to 2018

“The left is losing the battle for younger voters and minorities – constituencies that will wield more power in the near future.” Despite the decisive Republican victory some analysts predicted failing to materialize last year, the 2022 election showed a marked shift away from Democrats among core Democratic constituencies compared...
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Young Voters Are Quietly Shifting Away from The Democratic Party

“While a large percentage of Zoomers may balk at the Republican label, many have views that place them at odds with the modern Democratic Party as well.” Cracks continue to emerge in the left’s argument that young voters are Democratic loyalists, and the 2022 midterms cast more doubt on that...
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GOP Loses Another Key Race by Bleeding More of Their Own Vote

Thank you to Jim Crumley, a good friend of MRF who contributed to this analysis. Anemic GOP turnout was once again the defining factor of another GOP loss with Herschel Walker coming up over 90,000 votes short against Raphael Warnock in the Georgia senate runoff. Much like Kari Lake’s unnecessary...
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Lake Lost Because She Failed to Turn out Trump Voters in Rural Counties

Low propensity, rural voters are more difficult and expensive to reach, but they are vital for conservatives to continue winning races. Election day “issues” including ballots being denied by machines in Maricopa County may have contributed to Kari Lake’s loss in Arizona, but new analysis shows it was a lack...
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Young Voters Were a Big part of the Red wave in FL – Zoomers Were More GOP-Friendly Nationwide

Exit polls show Democrats lost seven points with Zoomers between 2018 and 2022 and the GOP gained five in an important shift. Tuesday night’s blowout victory in Florida for Governor Ron DeSantis relied heavily on high Hispanic support and a victory in populous Miami-Dade County, but young voters played a...
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Beware the Establishment Call for Unity

“While the sudden call for unity may be politically convenient to keep the establishment in power, evidence doesn't support that young people want lukewarm compromise.” The political establishment is pushing a new narrative that they hope will stymie Americans’ growing list of grievances from double-digit inflation to obscene fuel costs,...
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Gen Z is More Conservative Than You Think and Willing to Protect Traditional American Life

Younger voters may simply be more willing to wield the power of government to combat destructive globalist policies and protect traditional life. New polling shows younger voters may hold liberal views on social justice issues and abortion, but stark gender differences divide Gen Z on these issues. Gen Z prioritizes...
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Latino Support for Democrats Hits Record Low Due to Economic Turmoil

Latino voters say they prefer Democrat control of Congress by just 21 points, a significant decline in support over the past decade. A new NBC News/Telemundo poll shows that despite Latinos favoring Democrat control of Congress, Hispanic support for Democrats has plummeted over the past ten years, while GOP support...
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Biden’s Approval Rating Has Taken a Beating with Hispanics and Young People and It is Far from Over

Leftists are finally waking up to the reality that President Biden’s dwindling approval ratings with Hispanics and young voters will likely result in lower support for Democrats and jeopardize their prospects in the midterms. A recent opinion piece in The New Republic warned that young voters are “utterly disillusioned” with...