Wednesday, December 8, 2021

White Non College

Record Turnout of Non-College Whites Continues to Upend Political Forecasts

Market Research Foundation Memo on Voter Turnout   In 2016 the unprecedented turnout of non-college whites played a crucial role in former President Trump’s election....
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White Non-College Vote Continues to Rise and Play Pivotal Role in Elections

Market Research Foundation Report – Analysis of 2020 Election Patterns and Roadmap for The Future  Introduction Market Research Foundation was one of the first research organizations...
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Poll: Republicans are United Behind Trump and Agree with Ousting Cheney

“Cheney’s loss of power is a rejection of the status quo Republican Party and a unification of working class voters demanding the political class...

Trump Voters Refuse to Back Down on America First Foreign Policy

We are seeing an increasing appetite for American autonomy particularly on the right, with Trump voters calling for withdrawal from the U.N., NATO and...

White Non-College Americans Represent Millions of Untapped Voters in Battleground States

White working-class Americans were the first low propensity group Market Research Foundation recognized as pivotal back in 2013, and in 2016 these White Non-college...

Why Focus on White Non College Voters

Market Research Foundation was one of the first research organizations to recognize the potential for white non-college voters. Our team has dedicated years of research to better understanding the white non college voter and we have allotted significant time to testing the most efficient path to voter registration and participation.

New Research

Non-college white voters played a crucial role in 2020, and continue to represent one of the largest voting blocs in the country at 44% of all U.S. voters. What is more, millions of white non-college Americans represent potential new voters in battleground states as demonstrated by Market Research Foundation’s 2015 Pennsylvania pilot study. White non-college turnout rates have historically lagged behind those of college educated whites. If working-class whites are to continue participating in elections, their priorities will need to be understood and addressed in future campaigns.