Why Focus on White Non College Voters
Market Research Foundation was one of the first research organizations to recognize the potential for white non-college voters. Our team has dedicated years of research to better understanding the white non college voter and we have allotted significant time to testing the most efficient path to voter registration and participation.
Non-college white voters played a crucial role in 2020, and continue to represent one of the largest voting blocs in the country at 44% of all U.S. voters. What is more, millions of white non-college Americans represent potential new voters in battleground states as demonstrated by Market Research Foundation’s 2015 Pennsylvania pilot study.
White non-college turnout rates have historically lagged behind those of college educated whites. If working-class whites are to continue participating in elections, their priorities will need to be understood and addressed in future campaigns.